Using databases to help you serve your customer better

By Arbeck (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

Knowing your buyers is one step towards cementing a great relationship.

The more you know about the people who like your products or services, the better you can serve them.

There may be things they want that you could offer but never thought to. Ask. Use the survey as another route to giving a great customer experience.


For more, see the FM articile on Data Mining by Tamara Beck:
http://connect.forwardmetrics.com/customer-service/mining-your-data-its-a-customer-service-thing.html