Connect the dots

Keeping members happy keeps them engaged, just as keeping customers happy keeps them coming back for more.

Associations and affinity groups have to keep their "customers" happy, too.

Give them reasons to renew with:

• great programming
• superb customer service.

Make yours an organization they feel involved in and to which they want to belong:
Samrt, savvy and responsive to their needs.

More advice for Best Practices for Affinity Groups is found at the Assn Practicum blog.

For more about Membership and Customer Service, click here.